The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. What is the Subaru Love Promise Community Commitment? At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Schaller Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Fetching Hearts Rescue, Connecticut Humane Society
New Britain Parks and Recreation
The Consolidated School District of New Britain, Berlin Public Schools, The Future's School
New Britain Parks and Rec, CT Special Olympics, Klingberg Family Centers, Futures Inc., The Kitchen at Futures
The Bristol Hospital Cancer Center, The Hospital for Special Care, The Hospital of Central Connecticut
Love Promise Stories from Schaller Subaru
Subaru and Schaller Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
A Huge Thank You! - Ryan P
I wanted to thank Schaller Subaru for their generosity with the donation to my classroom. I have supplied the students with much needed materials to enhance their learning and create an atmosphere of continued learning. It is wonderful to not have to purchase materials out of my own pocket in order to witness the smiles and creativity of our wonderful New Britain students. Thank you again for your continued support of our district!
DiLoreto Dragons - Andrew M
Thank you Schaller Subaru for the generous donation to our learning community at DiLoreto Elementary and Middle School in New Britain, CT. Your thoughtful donation as positively impacted students in grades Kindergarten through eighth grade and has assisted deserving teachers classroom supplies that would usually have been bought out of pocket. Thank you for your continued partnership and we look forward to many more years.
Community Steps Up Large - vince g
Last week, Schaller Subaru donated $15,000 to Jackson Rodriguez, a promising young Berlin High School graduate with muscular dystrophy. This donation was made in hopes of helping Jackson and his family purchase a wheelchair accessible van. This vehicle will allow Jackson to commute to the University of Hartford where he plans to continue his education. Owner, Art Schaller Jr. and General Manager, Vince Giordano, upon hearing of the student's GoFundMe, committed to matching the funds raised leading up to the start of the upcoming fall semester. The GoFundMe raised just shy of $15,000, and Schaller Subaru presented the student and his family with a matching $15,000 at Berlin High School last Monday. Students, faculty, family and friends gathered at Berlin High School to accept the donation, celebrate Jackson's accomplishments in high school and wish him luck as he enters his collegiate career.
Schaller Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Berlin, this is a harsh reality. Helping others strengthens communities, which is why Schaller Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Schaller Subaru have helped nearly 900,000 children and adults in urgent need. On 02/04/2025, Schaller Subaru donated 120 coats to The Connection Inc. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Schaller Subaru Spreads Warmth to Patients Through Subaru Loves to Care - Paige C
As part of the Subaru Loves to Care initiative in partnership with the Leukemia & Lymphoma Society (LLS), Schaller Subaru proudly delivered 80 blankets to patients at the Bristol Hospital, Inc. Cancer Care Center. This meaningful gesture brought comfort, support, and a powerful message of hope to those undergoing cancer treatment. Each blanket represented more than just warmth—it was a heartfelt reminder that the community stands behind every patient in their fight. The Schaller Subaru team personally delivered the blankets. This act of kindness reflects Schaller Subaru’s ongoing commitment to making a difference, both on and off the road. Their involvement in the Subaru Loves to Care initiative continues to show the impact that thoughtful, simple gestures can have during life’s most difficult moments. Through this partnership, Schaller Subaru is proud to help bring love, strength, and encouragement to those who need it most.
Closer To Free Year 3 - Lisa C
Hi Vince & the Schaller Team! Thank you so much for your very generous donation to my Closer to Free Ride and helping me towards my goal of $10,500! All my numbers are great! I’ve been cycling outside some but the weather hasn’t been cooperating lately. To make up for it I’ve been riding my trainer inside along with physical therapy exercises and weight training. It’s been a tough road but with the support you have shown it helps me stay focused to reach my goal. I’ll be updating my progress and training through emails, and Facebook and I plan on doing some live stream videos the day of the ride. 100 percent of the dollars I raise for the Ride will directly support patient care and research at Smilow Cancer Hospital and Yale Cancer Center. Because of your donation we are bringing our world Closer to Free of Cancer and we are delivering hope. Frank
It's More Than a Partnership - Vince G
On behalf of everyone at Futures Inc., I want to extend our deepest gratitude for your incredibly generous donation of $30,000 though Subaru's Share the Love Campaign. We are honored to have been chose as your hometown charity for the past several years, and we are truly moved by your ongoing commitment to our mission. Your support directly impacts the lives of individuals with disabilities, helping us create opportunities, build skills, foster independence through meaningful work and community engagement. This generous contribution will go a long way in sustaining and expanding the programs and services we provide to those who need them most. Schaller Subaru's partnership is more than financial-it is a reflection of a shared belief in inclusion, dignity, and empowerment. Your team's consistent encouragement and advocacy for our work inspire us and remind us that we are not alone in this journey. Thank you once again for standing beside us year after year. We are proud to partner with such a community-minded and compassionate organization. We look forward to continuing this meaningful relationship for many years to come! - Pam Donaroma, CEO Futures inc.
Over 100 Winter Jackets Donated! - Lisa D
Last week, Vince and his team visited us at The Connection and donated 108 brand new winter coats for the children in our programs. These jackets will be distributed to needy children being served by our women's and children's programs. Winter may be cold, but their new coats will keep them warm! Thank you, Schaller Subaru for caring for your community in this wonderful way.
An Awesome Surprise for 6 Deserving Teachers! - Vince G
A big thank you to Schaller Subaru who surprised six of our teachers with "Classroom Essentials Supply Kits" to start off this school year. These teachers were selected as a result of their continued dedication to student success here in New Britain. The teachers and administrators were so appreciative, and the team from Schaller Subaru really enjoyed meeting these local educators and showing them their appreciation for all they do!!
Fetching Hearts Rescue loves Schaller Subaru - Kathy D
Vince and his team in Berlin, CT has helped Fetching Hearts Rescue with adoption events, and grants among other great things as well. We cannot thank them enough for donating to our rescue to help us save other dogs, provide vetting to them and also assisting getting the dogs adopted. Our dogs have such a blast when they go to Schaller, as they receive treats, lots of love and attention. We had one of the employees adopt not one but two of our dogs. We get to see the dogs still, as they are always part of the Fetching Hearts Rescue family. Thank you again Vince so much and we can't wait to come and do another adoption event/fundraiser soon!!!!
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