The 2021 Subaru Love Promise Community Commitment Award

The 2021 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2021 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Schaller Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Connecticut Humane Society

New Britain Parks and Rec, CT Special Olympics, Klingberg Family Centers

Did Schaller Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Schaller Subaru

Subaru and Schaller Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Creating Jobs for Individuals with Disabilities - Pamela D

Futures Inc. has been successfully serving individuals with disabilities and their families for over 30 years. We are very proud to be able to deliver leading-edge services that empower the individuals we support to live life to the fullest and know the satisfaction of personal achievement. In order to achieve our mission, we are an agency on the go! You can find us all over Connecticut! Visit your local Farmer’s Market and you may see our chefs in training selling their delicious home-made baked goods. Or, stop by one of our three Good Cause Gifts locations and ask one of our talented sales associates for help finding a special gift. And if you are out doing errands in the community, you may just pass one of our students on their way to a job site or a field trip. Wherever we go – Subaru gets us there safely and on time! We are fortunate to have the support of Schaller Subaru in Berlin who goes above and beyond to ensure our fleet of vehicles meets the needs of the students and adults with disabilities we support. During the past fifteen years, we have purchased 25 vehicles from Schaller for our agency fleet. In addition, several agency staff and family members have purchased Subarus from Schaller for their personal use. In 2020, we received a generous donation from the Share the Love Campaign. This allowed us to purchase an additional vehicle for The Kitchen, our culinary social enterprise. One of the newest Subaru vehicles we added to our lineup is a 2021 Forester. The Forester is the perfect fit for our catering business! With this additional vehicle, we were able to create new jobs for consumers to transport food from The Kitchen in Middletown to The Hospital for Special Care in New Britain. The Forester is also used to transport baked goods to local farmers markets and to make catering deliveries. We also traded in two older model Subaru vehicles for two new Foresters. The new vehicles allow us to provide safe transportation for individuals with significant disabilities to access their community and jobs. We are so pleased to have our new Foresters! A few days a week Lakiesha and her support provider make deliveries for Meals on Wheels. The Forester is the best car for Lakiesha. The seat belt is easier for her to buckle independently and she finds it much easier to get in and out of the car to make her deliveries. The trunk is so roomy, Lakiesha is thrilled that she can make even more deliveries each day! Ted and his support provider love using the new Forester to deliver products from The Kitchen in Middletown to the Cafe at the Hospital for Special Care in New Britain. Ted says the Forester is smooth ride and has plenty of room to hold the catering bins with all the delicious food he delivers. Ted is very proud to help serve the dedicated hospital workers who come to the Café for breakfast and lunch each day. Having the new Subaru Forester also helps Liz job share with her friend, Ted! Since deliveries need to occur five days a week, Ted works three days and Liz covers the other two days. Isn't job sharing great! Liz and her support provider not only deliver products to The Cafe at the Hospital for Special Care, but they also make deliveries to Futures’ offices and our Good Cause Gifts retail locations. The size of the Subaru Forester is perfect for all these deliveries. It helps us cut down on the number of trips and save on gas! Andy and his support staff use the Forester to get to the Middletown Farmers Market on Fridays with all the display equipment and products he sells. The hatchback makes it easy to load up the pop-up tent, table, products, register and cash box. Andy loves to be out in the community and is especially proud to arrive at the market in the shiny new Forester! Futures so appreciates being selected for the upcoming 2021 Share the Love Campaign! We look forward to working with our partners at Schaller Subaru in Berlin to make the campaign even more successful this year!

Futures Inc.
Creating Jobs for Individuals with Disabilities

Compassionate Salesman - Karen S

My husband passed away in September 2020 and my car was leaking when I went to leave my garage Christmas Day to go to a friend's house. She was kind enough to leave her food preparation and come pick me up. I took the car to my local repairman and it was the transmission. He told me it was time to replace my 1996 Buick. I went to Schaller a nervous wreck due to the recent passing of my husband and now needing a new vehicle. Dan Walker was my salesman. He was very kind and understanding. I wanted a Cool Gray Khaki color because my husband who recently passed away was a Marine and loved the color khaki. Dan got me the car and when I went to pick it up, once again I was a nervous wreck. My friend dropped me off, and here I was walking into the dealership to pick up my 2021 Subaru all alone. He was so understanding and patient and took the time to ensure I knew how to operate the car safely and also the radio and phone. He communicated with me a couple times afterwards to ensure I was comfortable and not having problems. He told me any problems I have, I can call or stop by. How reassuring to know I can stop in there with any questions. I heard nightmares about people buying these new cars with the new technology. I also had a nightmare when I bought my brand new Plymouth Volare in 1998. I am so happy with Schaller Subaru and Dan Walker. Dan is a God send. I love my Subaru! Karen Sztaba

Compassionate Salesman

A fresh start for pets - Susan W

Stubby wasn’t a young pup, he couldn’t do many stairs, and he wasn’t up for a game of fetch. But this 7-year-old beagle still had a pep in his step and lots of love to give. This is the kind of pet Schaller Subaru supported through Subaru Loves Pets Month! Schaller donated $100 to the Connecticut Humane Society for each cat and dog adopted in October. Like Stubby! That month, he was adopted from CHS’ Newington location and found a new family who appreciated his older age. He even became best friends with his dog sister from Day 1. And now, because of his adoption and Schaller’s generosity, fresh starts are on the horizon for more pets! Visit for more information on the pets.

Connecticut Humane Society
A fresh start for pets

Schaller Auto helps deploy Wi-Fi for students - Matt C

From May through August, the Consolidated School District of New Britain (CSDNB), in partnership with Schaller Auto, deployed dozens of vehicles equipped with Wi-Fi hotspots throughout New Britain to provide internet access for students who were not able to regularly engage in online learning, known as Continued Educational Opportunities (CEO). CSDNB transitioned to phase two of CEO on March 30, and students had been completing assignments through Google Classroom. Since schools initially closed on March 13 due to the COVID-19 outbreak, more than 2,700 virtual classrooms were created and activated. Further, approximately 90% of students engaged with their teachers since the district moved to online learning. However, there were still more than one thousand students (about 10%) who found it challenging to connect due to the lack of internet access in their homes. But, with the help of Schaller Auto, these students - who would have otherwise remained offline through the end of the school year and through summer school – were able to engage with their teachers and classmates. Once the hotspot networks were configured and installed in the vehicles, staff from Schaller Auto drove to neighborhoods lacking internet access, which were identified through surveys and internal data. They remained there Monday through Friday during specific parts of the school day. “Our primary goal during this time was to ensure that our students were engaged with their teachers, but unfortunately, many students were unable to do so because they could not connect to a Wi-Fi network,” said Superintendent Nancy Sarra. “And while we were able to come up with a plan to acquire hotspots, we still needed a method to distribute the internet into the neighborhoods. That is where Art Schaller stepped in, graciously offering to utilize his vehicles and staff to help us ensure that all our students had access to the internet for the remainder of the 2019-2020 school year. We are incredibly grateful for Art’s support and the willingness of his staff to take part as well.”

Consolidated School District of New Britain

Such a nice experience - Sarah C

I unexpectedly found myself in need of a new vehicle in the middle of the pandemic and was very concerned about the process and how I would be able shop for, test drive, negotiate and purchase a car considering the current limitations. I can honestly say that Jerry at Schaller Subaru in Newington Ct. made sure my experience was not only painless, but a truly enjoyable and exciting one. He was highly communicative, transparent and readily available to answer any and all questions I had along the way. He personally drove my car to my door and spent as much time as I needed explaining its features and the financing details etc. I can’t say enough about my experience over all as well as Jerry as a person. Great job Jerry and Schaller for hiring such a stand up employee.

Such a nice experience

Schaller Subaru Loves Learning - Eric L

In October, Schaller Subaru delivered 150 award-winning science books to kids at the Catherine M. McGee Middle School in Berlin as part of the Subaru Loves learning initiative. Special thanks to principal Sal Urso and the middle school staff and students who helped make this such a great visit!

Schaller Subaru Loves Learning

Schaller Subaru Loves Learning - Eric L

On October 9th, Schaller Subaru delivered 150 award-winning science books to kids at the Catherine M. McGee Middle School in Berlin as part of the Subaru Loves Learning initiative. Special thanks to principal Sal Urso and the middle school staff and students who helped make this such a great visit!

Schaller Subaru Loves Learning

Love Promise Blanket Delivery - Brandy S

On June 25, 2018 The Leukemia & Lymphoma Society (LLS) staff member Brandy Sinisi met with General Manager Vince Giordano and Arthur Schaller from Schaller Subaru (Berlin, CT), to deliver blankets and messages of hope, to Hartford Healthcare Cancer Institute at The Hospital of Central Connecticut (Plainville, CT). We were greeted by Liz Szymanoski, Denise Jones-Gagne, and Erin Stocking, who were very grateful for the donation to their patients. We took pictures outside the beautiful facility and the proceeded to move the blankets into the resource area that is available for patients who visit the facility. There was a volunteer helping at the front of the facility who was very touched by the donation.

The Leukemia & Lymphoma Society
Love Promise Blanket Delivery

Love Promise Delivery - Daniela H

On June 29, 2017 LLS staff member Daniela Hincapie met with General Manager Vince Giordano and his team from Schaller Subaru (Berlin, CT), to deliver 12 craft kits, 80 blankets and messages of hope, to Hartford Healthcare Cancer Institute. We were greeted by Liz Szymanoski and a few other of the staff at the facility who were very grateful for the donation to their patients. We were able to get a tour of their facility which I was fascinated with their healing garden. The garden is a place patients are welcome to go to and also is an overview from the infusion center. As patients are going through treatments they are able to look over to the tranquility garden which is a very calming/quiet area. It was very uplifting to see how genuinely appreciative Liz was for the blankets!

Leukemia & Lymphoma Society
Love Promise Delivery