What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Schaller Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Connecticut Humane Society
New Britain Parks and Rec, CT Special Olympics, Klingberg Family Centers

 Subaru Love Promise Heart

Love Promise Stories from Schaller Subaru

Subaru and Schaller Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Love Promise Blanket Delivery  –  Brandy S

On June 25, 2018 The Leukemia & Lymphoma Society (LLS) staff member Brandy Sinisi met with General Manager Vince Giordano and Arthur Schaller from Schaller Subaru (Berlin, CT), to deliver blankets and messages of hope, to Hartford Healthcare Cancer Institute at The Hospital of Central Connecticut (Plainville, CT). We were greeted by Liz Szymanoski, Denise Jones-Gagne, and Erin Stocking, who were very grateful for the donation to their patients. We took pictures outside the beautiful facility and the proceeded to move the blankets into the resource area that is available for patients who visit the facility. There was a volunteer helping at the front of the facility who was very touched by the donation.

Love Promise Delivery  –  Daniela H

On June 29, 2017 LLS staff member Daniela Hincapie met with General Manager Vince Giordano and his team from Schaller Subaru (Berlin, CT), to deliver 12 craft kits, 80 blankets and messages of hope, to Hartford Healthcare Cancer Institute. We were greeted by Liz Szymanoski and a few other of the staff at the facility who were very grateful for the donation to their patients. We were able to get a tour of their facility which I was fascinated with their healing garden. The garden is a place patients are welcome to go to and also is an overview from the infusion center. As patients are going through treatments they are able to look over to the tranquility garden which is a very calming/quiet area. It was very uplifting to see how genuinely appreciative Liz was for the blankets!

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