Purchasing a new vehicle is a significant investment, and finding the right dealership is crucial to ensuring a satisfying and stress-free experience. Schaller Subaru, located conveniently off the Berlin Turnpike, stands out as the premier choice for Subaru enthusiasts in Connecticut. Here's why buying a new Subaru from Schaller Subaru is an exceptional decision.ALL new Subaru's at Schaller come with our exclusive 10 year, 150,000 mile power-train warranty!  Your peace of mind comes at no extra cost at Schaller!  While some dealers offer extended coverage and other perks, they often come with requirements that you do every service with them or have another "catch".  At Schaller Subaru there is no catch.  Of course we hope you service your new Subaru with us but your coverage is good at any authorized repair facility in the USA and you are not required to service at Schaller!  Contact us for more details.

The Schaller family has been in the automotive business since 1953 and still operates our dealerships in New Britain, Berlin and Manchester today. Here at Schaller Subaru, we believe a visit to our showroom floor will prove both memorable and rewarding from start to finish. When you consider our family-oriented approach, transparent pricing model, vast lineup of pre-owned vehicles and comfortable service waiting areas, the appeal becomes immediately apparent!

Learn more about what makes the Schaller Subaru experience special below with a preview of our impressive lineups, top-notch financing process, and the professional service provided to keep your latest driveway investment in tip-top shape!

 Unmatched Warranty Coverage


One of the most compelling reasons to purchase a new Subaru from Schaller Subaru is their exclusive 10-year, 150,000-mile powertrain warranty. This offer is unrivaled in the market, providing peace of mind and exceptional value. Unlike many other warranties that come with strings attached, Schaller Subaru's warranty is straightforward and comprehensive, covering critical components of your new Subaru for an extended period. This means you can enjoy the thrill of driving a new car without worrying about potential costly repairs in the future.


Transparent Pricing and Trustworthy Sales Process


Schaller Subaru prides itself on its commitment to transparency and honesty. The dealership offers clear, upfront pricing with no hidden fees or unexpected costs. This straightforward approach ensures that customers know exactly what they are paying for, eliminating the stress often associated with car buying. The sales team at Schaller Subaru is known for their integrity and dedication to customer satisfaction, providing a no-pressure environment where the focus is on helping you find the perfect vehicle that meets your needs and budget.



Nationally Recognized Excellence


Schaller Subaru's commitment to excellence has not gone unnoticed. The dealership has been nationally recognized by Subaru of America with the prestigious Subaru Love Promise Award. This award reflects Schaller Subaru's dedication to delivering exceptional customer service, community involvement, and environmental stewardship. When you buy a Subaru from Schaller, you are not just purchasing a vehicle; you are supporting a dealership that values integrity, community, and sustainability.


Prime Location and Accessibility


Conveniently located off the Berlin Turnpike, Schaller Subaru is easily accessible for Subaru shoppers from all over Connecticut, including areas like Wallingford and Canton. The dealership's prime location makes it easy for customers to visit and explore their wide selection of new Subaru models. Whether you're in the market for a versatile Subaru Outback, a sporty WRX, or the eco-friendly Crosstrek Hybrid, Schaller Subaru's convenient location and extensive inventory make it a top choice for Connecticut drivers.



Where you Can Order Genuine Subaru Auto Parts and Accessories

Ready to upgrade a specific component of your vehicle to enhance its look, performance or feel? With available genuine Subaru auto parts and accessories, used for regular servicing but also accessible for orders through our parts center, you can customize accordingly and start a new DIY project on the vehicle you own.


Call or Stop by to Learn More about our Subaru Dealership in Berlin, CT

Ready to review more distinguishing qualities of the Schaller Subaru experience? Give us a call today to connect with a team member for a discussion of what to expect. Better yet, stop by at your earliest convenience! We look forward to this visit during regular business hours and welcome future opportunities to connect.

  1. Schaller Subaru

    34 Frontage Road
    Berlin, CT 06037

    • Sales: 860-826-2020
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Hours

  • Monday 9:00AM-7:00PM
  • Tuesday 9:00AM-7:00PM
  • Wednesday 9:00AM-7:00PM
  • Thursday 9:00AM-7:00PM
  • Friday 9:00AM-6:00PM
  • Saturday 9:00AM-5:00PM
  • Sunday Closed

Schaller Subaru

34 Frontage Road
Directions Berlin, CT 06037

  • Sales: 860-826-2020
  • Service: 860-826-2040
  • Parts: (888) 528-4961