Schaller Subaru

How is it that Subaru is celebrating a sales rise of 20.3 percent as of the end of last month? Well, you might say it's the recent redesign of the 2012 Impreza. Especially when you consider that just a year ago, Subaru dealers only sold 2,719 units in March. But in March of 2012, they sold a record 8,545 Imprezas. But that wasn't even the top-selling model.

10,886 Subaru Outback Wagons were...

Subaru took a bit of a leap when they decided to deviate from their proven all-wheel drive formula. We always knew they could pull it off, but we know that there were a few critics out there who weren't so confident. Here's what we know so far, though: the rear-wheel drive Subaru BRZ hasn't even arrived yet at Schaller Subaru and people are calling to ask us about it. Especially since the...

We know that there are many drivers in the Hartford area who have been loyal to Subaru for a long time. We also know that there are a lot of new loyalists in the area, thanks to impressive redesigns of the 2012 Subaru Impreza and Legacy. Of course, drivers aren't the only ones taking notice...

Just what is it about the Subaru Impreza that has the Schaller Subaru staff (and many Hardford area drivers) so mesmerized? Well, it could be the sleek new styling and boost in gas mileage. Or, it could be the 2.0-liter four-cylinder BOXER engine capable of 148 ponies of power and 145 lb-ft of torque. Maybe it's the flexible interior with plenty of storage space for all of your friends and their gear.

Well, it likely has something to do with all of those things. But, we have a hunch that the newest Impreza is getting so much attention because...

We know that Subaru owners love all-wheel drive, and we know they love dogs. In fact, out of every ten Subaru owners, seven of them own a pet, and Subaru customers are 1.3 times more likely to own a pet than any other car owner. It might seem like an arbitrary connection, but it's not. Subaru loves dogs, too, which is why they've continued their partnership with the ASPCA, and launched their...

As of late, Subaru has garnered attention for their philanthropy, environmental conscience, sharpened styling, and of course, their performance vehicles. But before the 2012 Subaru Impreza snagged the spotlight this year, Subaru was famous for something other than the sporty compact. That's right, it's their Symmetrical All-Wheel Drive that comes standard on every new Subaru model.

If you've ever endured a New England winter with an all-wheel drive Subaru, you know exactly...

Here in Connecticut, a lot of people stop into Schaller Subaru looking for a sturdy all-wheel-drive car that will get them through some of the tougher New England winters. In fact, we know many drivers who won't drive anything other than a Subaru because of its famous all-wheel-drive system. So it came as a bit of a surprise when Subaru announced that the all-new 2013 BRZ would come standard with rear-wheel-drive.

So what's the deal? Well...

February 8, 2012- Chicago, IL--Subaru of America, Inc. was awarded the 2012 MotorWeek Drivers' Choice Award for Best Compact Car at the 2012 Chicago Auto Show.


The award comes on the heels of strong sales results from Subaru. The brand set a sales record in 2011 and has started 2012 with sales up 21% over the previous year.

"It is an honor to receive the award for best compact car from MotorWeek," Thomas J. Doll…

What's more fun than driving a Subaru? How about driving one that integrates all of your entertainment and web content with your driving experience right through the radio? Yeah, we thought that'd get your attention. Subaru has recently partnered with Aha, an interactive platform that makes mobile connectivity easily accessible and safe for drivers, and will begin to include Aha features through the in-car stereo system in future models.

The first of these...

If you drive a Subaru, you know how safe you are behind the wheel. With standard all-wheel drive and electronic stability control, every 2012 Subaru has been designed to not only prevent accidents, but keep occupants safe in case of the worst. But don't just take our word for it! The Insurance Institute for Highway Safety has recently named their Top Safety Picks for 2012, and Schaller Subaru is proud to announce that...